Mikey LeRoy

Senior Content Writer and Longform Strategist


Authoritative senior content writer with a deep understanding of organic search engine optimization and user intent. Strong ability to interpret search engine results pages and create targeted content that achieves high rankings. 

Experienced Content Writer

As a professional writer, I'm able to play the role of an educator while also being a lifelong learner. I love getting to the heart of a subject and translating it to create the smoothest, most rewarding experience for readers. 

With me, you get senior level writing ability combined with SEO skills and a strategist background. I'm comfortable using AI as a writing tool, not as a crutch. My 8+ years of experience covers a range of technical and creative projects:

  • Product descriptions 
  • Email marketing
  • Equipment manuals
  • Buying guides
  • Blogs and articles
  • Shareable Infographics
  • Landing pages
  • Video scripts
  • Keyword research 
  • SEO content strategy 

Food Service Resources: Guides, Articles, & Industry Trends

I'm responsible for the ideation, strategy, and maintenance of the resource catalog for one of the largest food service supply companies in the US. Mentoring and training of all content writers.
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Food and Beverage Content

Experienced with writing longform content geared towards the food service industry, covering everything from cooking tips to career advice.

WebstaurantStore •

Types of Sushi

If the perfect food existed, sushi would be a strong contender. It’s healthy, it’s convenient, and there are unlimited flavor combinations to try. Sushi is also just as pleasing to look at as it is to eat. It’s no wonder sushi is one of the most popular international dishes in the world. If you’re interested in opening your own sushi restaurant or adding sushi to your current menu, keep reading to learn all about the different kinds of sushi.
WebstaurantStore •

Should You Rinse Rice?

Do you rinse your white rice every single time? If the answer is no, you aren’t alone. When you have a long list of kitchen prep work, rinsing rice tends to be a lower priority. Is the rinsing step really necessary? It turns out that the answer to this question isn’t so cut and dry. There are some very good reasons to rinse rice, but it won’t ruin the dish if you don’t. We’ll explain the benefits of rinsing your rice before adding it to a rice cooker and provide you with two methods.

Industrial and Equipment

Strong ability to translate complex and technical info for the average audience.

WebstaurantStore •

Order Picking in a Warehouse

Order picking is the first step in the fulfillment process for an ecommerce business or distribution center. When an order is placed with your company, the items must be “picked” from your storage area. The type of order picking that you implement heavily influences the organization and layout of your warehouse. Picking is also one of the most expensive processes in warehouse operations, which means it should be planned out with care.
WebstaurantStore •

How To Use A Pallet Jack

Pallet jacks are a common sight in industrial environments where pallets and skids are used to transport loads to different warehouse locations. They’re especially useful for small businesses and warehouses because they’re more affordable than forklifts and they don’t require a special license for operation. Pallet movers are fairly easy to use after a quick tutorial. We created this guide to help you operate a manual pallet jack safely and effectively.

Recipe Content

Comfortable with recipe concepts, testing, and creation. 

A quote from Unscripted, a copywriting blog post by Ciara Antolini, regarding the content strategy for WebstaurantStore.